Start off with Marketing
March 8th, 2008This process of strategic planning is continuous and needs a constant review tin the light of the changes in environmental conditions. A continuous feedback from the markets is therefore necessary to introduce appropriate change in the original plans.
The description of the various stages in the planning process suggests the necessity of different informational inputs at each stage. We shall now take a closer look at these informational inputs and the manner in which they need to be supplied.
Information Needs for a Preliminary Screening of Marketing opportunities